Many male sex shop customers head straight towards trans porn section, browse a bit and if they purchase they turn defensive, stressing they were not gay.
That interest is reflected by many porn sites, unfortunately most of them refused to stay away from disrespectful search terms. That is, until now. Hopefully this will transpire more respectful language into the mainstream, and as a positive side effect, help achieving more respect and equality.
This article from the very manstream glamour magazine is just one of the many articles writing about this. Way to go!#^How Mainstream Porn Is Finally Making Room for Trans Performers
Though trans porn is a growing niche in mainstream adult entertainment, much of it still employs derogatory elements. But the tide is turning.